If you’re shooting on an iPhone 15 Pro/Pro Max, 16 Pro/Pro Max or 17 Pro/Pro Max, your phone already supports Apple Log – one of the most powerful mobile video formats available. I just came back from an iPhone photography trip with Apple on Kangaroo Island 🇦🇺 Tested the iPhone 17 Pro Max cameras last two days and shot everything in Apple Log using the Blackmagic app including these 4x and 8x telephoto clips. Still blows my mind this is all from a phone. #shotoniphone #iphonevideography #photo